Our Approach
Step 1: Discuss Goals
Your goals are the roadmap for measuring success.
Step 2: Multi-Channel Strategy
Based on your needs and assets, we’ll choose the right media at the right rates, to deliver results.
Step 3: Offline Media Development
From the Wall Street Journal and Wired Magazine, to NFL television commercials, to local radio, to out of home billboards, and car wraps, we provide it all!
Step 4: Atrribution
Non-digital attribution is simple if you follow the steps.
We’ll guide you through the process!
Step 5: Testing Cycle
Our Mantra: Test. Measure. Refine. Scale.
How We Deliver Offline Attribution:
- Newspaper Ads - Provide 50% of your response on day one. Your vanity URL + Custom Landing Page (or custom 800 number) keeps attribution airtight. This rule also applies to weekly magazines.
- Television Post Logs - Provide "nest week" reporting of when and where your ads aired, down to the minute. Simply revisit last week's analytics!
- Radio Post Logs - Will be available the month following your airings. With radio, frequency is the key!
- Monthly Magazine Ads - As with all print advertising, use unique offers, key codes, and custom URL + Landing Pages to measure traffic and sales over a 90-day period.
We’re especially valuable to digital and creative agencies needing on-call offline media expertise!
Hire Us and We Will Put The Pieces Together!
Media Buying
Substantially lower rates translate to higher ROI.
Media Planning
Our offline media planning experts will integrate your multi-channel marketing plan.
Ad Campaign Optimization
We’ll review and optimize current campaigns to increase acquisitions, reduce costs or prepare to scale.
Transparent Teamwork
We’ll establish a transparent partnership with you and your creative/digital teams.
Special Projects
We’ll help with product launches, time-sensitive promotions, event marketing and more.