Integration Is Key

Your KPIs Drive The Process And The Strategy

Our Approach


Step 1: Discuss Goals

Your goals are the roadmap for measuring success.

Step 2: Multi-Channel Strategy

Based on your needs and assets, we’ll choose the right media at the right rates, to deliver results.

Step 3: Offline Media Development

From the Wall Street Journal and Wired Magazine, to NFL television commercials, to local radio, to out of home billboards, and car wraps, we provide it all! 

Step 4: Atrribution

Non-digital attribution is simple if you follow the steps. 

We’ll guide you through the process!

Step 5: Testing Cycle

Our Mantra: Test. Measure. Refine. Scale.

"We engaged the MediaBuyers team for two pieces specifically related to a retail/trade promotion: radio and OOH. I’m the first to admit the timeline was unreasonable, but they connected with our team and returned with a quality of thinking, timeframe for delivery and reliability within the data that was beyond noteworthy. The subsequent dialogue to get to final plans was seamless. The MediaBuyers team was the perfect blend of smart, strategic and responsive. I look forward to the next opportunity to connect with this team."  

— T.M. Media Strategist, Cult Collective

How We Deliver Offline Attribution:

  1. Newspaper Ads - Provide 50% of your response on day one. Your vanity URL + Custom Landing Page (or custom 800 number)  keeps attribution airtight. This rule also applies to weekly magazines. 
  2. Television Post Logs - Provide "nest week" reporting of when and where your ads aired, down to the minute. Simply revisit last week's analytics!
  3. Radio Post Logs - Will be available the month following your airings. With radio, frequency is the key!
  4. Monthly Magazine Ads -  As with all print advertising, use unique offers, key codes, and custom URL + Landing Pages to measure traffic and sales over a 90-day period.

We’re especially valuable to digital and creative agencies needing on-call offline media expertise!


Hire Us and We Will Put The Pieces Together!

Media Buying


Substantially lower rates translate to higher ROI.

Media Planning


Our offline media planning experts will integrate your multi-channel marketing plan.

Ad Campaign Optimization


We’ll review and optimize current campaigns to increase acquisitions, reduce costs or prepare to scale.

Transparent Teamwork


We’ll establish a transparent partnership with you and your creative/digital teams.

Special Projects


We’ll help with product launches, time-sensitive promotions, event marketing and more.

"We are glad you introduced us to standby newspaper advertising last year. As you know, we spend most of our budget online and newspaper advertising seemed like a major risk when we started talking. However, the response we have seen from these ads is easily measured for accurate and quick evaluation. Best of all, we had success with several of the newspapers producing a hundred or more inquiries per day and the ROI that we require. Suffice to say that standby newspaper is earning a respectable place in our 2011 budget."

Ready For The Next Step

We Can't Wait To Work With You!